Affected by the company has a foreign national coatings enterprises how to develop

Coating of foreign companies into the domestic market is a deadly blow to the domestic paint company. Therefore, at this moment, the national paint companies need to improve research and development strength and the brand effect, in order to obtain chip, survival in coatings market. In the future market environment, the brand marketing will become the mainstream of the coatings industry. National coatings enterprises need through WeChat, weibo and other channels for consumers to understand our brand, brand image in consumers' mind set up the coating, the relationship to the coating of the long-term development of the enterprise. In this regard, the national paint companies need to learn from Nippon paint and akzo Nobel. The two coatings company in the domestic market, on the one hand, because compared with other foreign coatings company, the two coatings company earlier to enter the Chinese market, in the domestic market has accumulated a large number of network resources, on the other hand, in terms of publicity invested a lot of financial and human resources. Obviously, they have advertising on channel CCTV gold ( 1182. 10, 1. 70, 0. 14%) 。 Although now a lot of people in the use of the Internet, but for some lines to three or four cities and villages, the television is still the mainstream, high-frequency radio often win the good public praise. In the TV ads, of course, they also attaches great importance to online publicity. However, compared with the coatings company abroad, the domestic coatings company some deficiencies still exist in this aspect. TV advertising is not much, also Internet propaganda is often behind The Times. Therefore, the domestic paint companies need in terms of word of mouth marketing to foreign coating company to learn more. For the traditional Chinese painting business, of course, we must combine the development of the enterprise itself, suitable for enterprise's own propaganda model. We cannot blindly follow others' successful experience, otherwise it will backfire. We believe that the process of development in the future, there will be more countries coatings enterprises based on the world coatings. Source: WWW. kobojc。 com