Coating, small and medium enterprises way out again in where?

In recent years, the rapid development of national economy, people's consumption level is also rising, the national support for the private enterprises has been strengthened. Furniture and building materials industries, such as paint, also is developing rapidly, and has achieved substantial growth. In good economic situation, and at the same time, however, in the rising cost of raw materials and labor at the same time, the coating enterprise is faced with huge development bottleneck, especially for small and medium-sized companies are facing death trial. So, now lives in 'cracks' in the paint, small and medium enterprises way out in where? Coating industry reshuffle as normal because of the low barriers to entry, coating of a large number of small and medium-sized enterprises into the market, intensified market competition. The so-called 'come on, quick fall' follow blindly, lost to the immature technology and management. Industry restructuring. For the coating industry, death must be not mature technology, those who stay will experience the precipitation and the baptism of the time. Industry restructuring is a big storm for small and medium-sized enterprises. The market is surging. Bipolar pattern has already formed in the coating industry. The stronger the strong and the weak weaker. Enterprise transformation should be combined with self for the restructuring of the industry, whether large coatings enterprises or small and medium-sized enterprises, to break through the limitations of itself, through the 'change and change, and into, and then optimization' to business to a new level. The only way is to explore new business operation mode, integration and optimization of enterprise resource. For example, the rapid development of the Internet age has brought the rapid development of electronic commerce trends, and sales channels to bring the new turning point for the enterprise. Second, expand the product unit, change the product structure. Choose not to hang in a tree, jump out of the single product framework, to the diversified industrial development, in order to enlarge market share. Third, the development of new technology and new functionality to the floor. Nowadays, consumers demand more and more products. Beautiful and practical, the function of the personalized demand become the development trend of the future. Get the countermeasures to rectify the present stage, coating industry competition is limited to 'the big fish eat small fish, small fish eat shrimp' vicious competition. Small and medium-sized enterprise more on ice. If you want to 'recklessly' with the big enterprise, it is only a dead end, so for small and medium-sized companies, you must learn to narrow the gap in the market. The ancients said: 'stay green hill in, not afraid to burn wood. 'The personage inside course of study also remind most coatings, small and medium enterprises, some countermeasures of the survival and development. First, take 'money' to do 'something important'. In the development of small and medium-sized enterprise capital chain is weak, if a person accidentally broke the capital chain, enterprise architecture will crumble. No matter how much change, nothing can make up for. Therefore, small and medium-sized enterprises need to spend money on front, planned and purposefully expansion. Second, we should exploit large enterprises in the blind spot sales, looking for every opportunity. Compared with the ordinary small businesses, in the industry market, sales of large enterprises decision-making has the characteristics of the cycle is long, many policymakers. Small businesses, however, they focus on business, can adjust the sales policy according to the market changes in a timely manner. Therefore, in order to more conducive to open to the public, small and medium-sized enterprises in the process of the reform from the weak link of competition is feasible. In short, despite the current downturn in the economic environment of small and medium-sized coating enterprise survival pressure, but the arrival of the industry reshuffle itself means the beginning of a new round of the knockout, this is no one can avoid. However, small and medium sized coatings enterprises only ready to deal with the current situation, to survive. As the saying goes, 'at the edge of the sunken ship sails through, keeping green forever in front of the disease. 'In the face of such death trial, small and medium-sized enterprises should not lose their foothold, and should be calm, calmly find countermeasures.