Coatings enterprises how to achieve precision marketing?

In the era of big data, the number and size of online media in all walks of life are growing. Natural, paint company is faced with more diversified marketing channels. Once the scattered resources, it is difficult to obtain corresponding results. Therefore, in order to obtain good investment effect, the company has a precision marketing has become a necessary condition. Coatings company, then, how to realize the accurate marketing? This requires coatings enterprises to grasp the trend of data collection, data management and decision-making three links, the user is all-round, three-dimensional drawing. The first trend is the proportion of online advertising is on the rise, and traditional advertising is falling. On the one hand, this trend is due to the popularity of smart phones in the network environment, and even the improvement of hardware, including the use of 4 g networks and make everyone browsing the web and search more and more convenient. Online advertising, on the other hand, is more flexible and the economy. Online advertising effect can be quantified, drawing an advertiser can know whether the cost of every penny is effective. A second trend is more diversified forms of online advertising. Especially in search advertising. However, from a variety of AD formats search data should be bigger and bigger development in the future. Users of online search behavior is influenced by many factors. On the one hand, they come into contact with more and more media. On the other hand, the user's decision-making is decentralized, especially in the mobile terminal. In many data can be found in the report, can bring conversion channel is often search, search the transformation of the effect is very good. Coating, however, the company needs to pay attention to the fact that in the user in the whole process of decision making, every contact is very important. The third trend is the user's decision-making more and more complex and dispersion, so the data monitoring and analysis will become increasingly important. In the coating enterprise concept, the user points of interest and possible deviation between the actual interest of users. Some brands may promote a 'paint is environmental protection', but the user may focus on the key word, such as 'how the formaldehyde pollution' or 'decoration'. This gives a coatings company, a lot of inspiration. These trends show that how to make use of big data for accurate marketing is the trend of the future. Because of the great amount of data on the network, how to excavate and analyze data in order to realize accurate marketing will face many challenges. However, traditional research method is no longer suitable for big data era, the top ten paint brand enterprise needs to keep pace with The Times, go in the further future.