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Correct view of exterior wall coating quality and brand '' relationship

by:Opal     2021-01-18
For exterior wall coating, the quality is the foundation of the brand. In terms of quality, we often see or hear best or better presentation. Exterior wall coating, in fact, there are two quality, one is the quality of the exterior wall coating itself. Second, the painting quality of service. If without a good coating a good exterior wall coating products, customer cannot reach a final agreement. Coating, therefore, the importance of service quality should be more close attention and attention. Especially for dilettante consumer, whether he thought the exterior wall coating products have more perfect, he saw only 30% of them. 70% of behind if they get too little attention, the future road of the brand will be more and more narrow, high quality products and perfect service to match. Brand is the sublimation of quality. The high quality product and service will be sent to you by 70% of the service and 100% efforts to promote, rather than just 30% of the mass of the exterior wall coating itself, if more people use it, the reputation of consumers will give you a signal. This brand is like no way out of the brand in the world. Marketing is a driving force of the brand sublimation. There is no system of marketing to enhance the quality and brand, it is difficult to realize the brand development. At this time, quality and service should be an important part of marketing. However, from the perspective of the development of exterior wall coating market, we generally have a heavy weight service consciousness. The existence of many 'gimmick' is the result of quality marketing is proof of that. Consumers are easy to make the 'face' with point belt inertia error. In fact, marketing is attentively manages sales. If armed services through marketing, it will bring more selling point for consumers and interests, and ultimately form a mutually beneficial situation.
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