Environmental protection storm + raw material rise, exterior wall coating the joy or sorrow

Since the autumn, environmental protection has been on a storm area. The storm center in Beijing. Not to fall, the car did not fall, but tens of thousands of small businesses. There is no doubt that environmental regulation is beneficial to the country and people, environmental storms also boiling for discontent. Environmental protection regulation refers to the government to guide the transformation and upgrading of China's manufacturing industry, shut down first, then transformation, first break again. It also wants to speed up the backward and excess capacity, and solve the problem of smoke, repair in the past few decades destroyed by gross domestic product (GDP) theory of green water and green mountains. Boiling is understandable, because close small businesses could bring a large number of employment livelihood problems, and even social problems. For exterior wall coating company, environment storm brings two problems. First, policy tightening, small businesses will be a further blow to irregularity, standardize the market, guide the market to upgrade. This contributes to the industry's long-term development. For ordinary wall paint manufacturers, the environment storm enterprise itself will not cause too much interference. Because compared with interior wall paint, furniture paint, etc, the exterior wall coating manufacturers in the coating industry at the forefront of water-based renovation. Brand product is basically 100% water-based and environmentally friendly. However, in the strict environmental protection check, with the help of some low quality, low price, raw material procurement control is lax, does not conform to the requirements of small businesses will be nowhere to hide. Shut down and transfer or upgrade. Of course, this is also the state strengthens the purpose of the environmental regulation and standardize market behavior. The second aspect is the environment storm is one of the driving force of the exterior wall coating industry raw material prices. Storm's goal is to the whole industry environment and even all the industry. Raw materials manufacturers by inspection as exterior wall coating manufacturers, in particular the high energy consumption and high pollution enterprises. Production, limit production and transfer of peak production resulting in a decline in industrial production capacity. In addition, in the field of coating materials, expanding overseas market resources, and even some enterprises have gained extensive influence in the world. On the one hand, the production ability is limited; Export channels, on the other hand, the expansion and the increase of sales, will inevitably lead to the domestic market the volatility of the industry, the rise in raw material, coating enterprise costs. Why environmental storm is one of the driving force of the raw materials rise in price? In 2017, according to data from January to April, 596 China coating the cumulative production. 2, 150000 tons of productivity growth. 6%. Demand for acrylic acid, titanium dioxide and other raw materials in accordance with coating production growth trend. Specifically, exterior wall coating industry to a certain extent, led to raw materials, increased the trend of rising prices of raw materials. The symbiotic relationship within a certain range determines the relevance of interests rather than suppression. It follows that environmental protection storm is more and more serious, for large exterior wall coating production enterprises, this is positive, welcome. At the critical moment of depth industry towards standardization, it have played an important role in the 'booster'. Of course, the growth of paint raw materials is generally rejected. Especially in today's market environment, although housing prices rising gradually, exterior wall coating consumption idea common form, but the exterior wall coating sales price increase is small. Small manufacturers can't adjust, they originally low-end products, will soon die. Big manufacturers could not adjust, in the turmoil of the industry, only 12% of the sincerity to stabilize and increase market. In the long run, the market share is critical, foreign brands are losing their luster, small domestic manufacturers also insisted on it. Who can stick to it, who can greatly enhance the value of their brands. In the words of the personage inside course of study, the current is a condition to be satisfied, satisfied the condition of transition period