Exterior wall coating industry in China market present situation and development prospects

As early as a few years ago, the Chinese architectural coatings industry always seem to be walking in a strange circle. This concept is very advanced, but the quality and application of no change. A circle is a policy support and difficult to break through the contrast between the high quality products. In recent years, such as Beijing, Shanghai, chongqing, jiangsu, dalian local governments make clear a regulation, high-rise buildings must be decorated with exterior wall paint, Mosaic is prohibited. The use of ceramic tile is limited in the residential building external wall, and promote the use of high-quality exterior wall coating. One, the exterior wall coating market analysis policy to encourage and enhancing the confidence of business, and the influx of a large number of enterprises to 'active' market. In order to realize the long-term development of coatings enterprises, must meet the following conditions: 1. To create a good economic environment, and constantly improve the whole quality of industries and enterprises. Innovation mode of industrial development, efforts to change the past rely mainly on external resources, large investment, high energy consumption of backward development model, according to the scientific concept of development, to rely on scientific and technological progress, adjust structure, optimize configuration, strengthen management, improve the skills of workers paradigm shift, comprehensively improve the quality of the development of coating industry. 2. Establish a perfect technical innovation, management innovation and marketing innovation of innovation system of coatings manufacturing enterprises set up r&d center, improve the ability of independent innovation. Activities in the enterprise's technological innovation service system; Enterprises should increase investment in product development, development of pollution-free, non-toxic, high content of science and technology in environmental protection coating products, improve the coating industry green production and green manufacturing technology level of the whole. Open the green channel of coatings enterprises entering the international market, to ensure that the paint in the information, technology, process flow, the grade of the lead. Promote product innovation, product innovation, improve product quality and adornment effect, efforts to create a number of renowned at home and abroad, standing, remains popular and influential famous paint brand. To develop various forms of circulation pattern of coatings, improve the existing wholesale and retail marketing of coatings, a large number of professional paint marketing company, the appropriate development paint shops, chain and specialty stores, lead paint sales online. Set up the coating after-sales service standards, to ensure the legitimate rights and interests of consumers. Pay attention to the transportation and construction coating, to ensure the quality of coating use value and ultimately achieve. 3. Build first-class market environment, actively explore the international market to strengthen quality management, product certification and standardization. Actively guide the enterprise to carry out the iso9000 quality system certification, through the certification to improve enterprise management level. Building coating quality standards committee, established in line with international standards and the Chinese paint industry the actual scientific coating standard system, for the production, the development of the enterprise, management and trade to provide standard and basis. Encourage quality inspection institutions to speed up the marketization process, according to the requirements of the market economy rule, quality inspection institutions of scientific research in a large enterprise internal development. In the introduction and promotion ISOl4000 series of environmental management standards, production and provide the green environmental protection coating for the society. Improve social understanding of green environmental protection coating and coating enterprise, set up scientific and effective environmental protection system, to achieve economic benefits, social benefits and environmental benefits of unification. Actively explore the international market, establish the international image of various forms of coating product. Conditional enterprises should actively develop overseas distributors, to build their own overseas sales network, and establish marketing center in overseas investment, distribution centers and factories. Actively use modern information technology to carry out online transactions. 4. To strengthen the construction of enterprise information, implement a group of information demonstration project, improve the level of coating industry informatization, informatization spurs industrialization development. Coating industry should be widely collect information, data, analysis and study the problems existing in the industry and enterprise development, and put forward the solution to the problem. We will support enterprises to select a number of mature software technology, and applied to enterprise management, new product development, make full use of the fine chemical industry, coating and other kinds of existing resources of colleges and universities, the training of specialists in the field of coating industry. In undergraduate education and vocational education. Actively carry out education reform, pay attention to practice, operation and innovation. Encourage individuals, businesses and multi-channel investment chemical and coating of colleges and universities. ( To be continued)