Exterior wall coating of consumer demand what is 'pain points'? What had happened to the consumption concept of change?

Exterior wall coating because of its environmental protection, the advantages of low cost, convenient construction, short time limit, popular in Europe and the United States, Japan and other developed countries. It is also widely used in our country, but it has been criticized for crack, fade and dirt easily. The common fault of the industry is the 'pain points' consumer demand. Why the same picture, both inside and outside is different, and the soil is not satisfied with? A friend who live coatings industry for many years in Japan said the truth. In Japan, he said, the application of paint should first ensure sufficient dosage, such as elastic paint, we brush a few square meters per kilogram, while the Japanese brush 2 kg per square metre. In Japan, the paint as part of the building, the architectural design, paint material selection, construction technology and construction process control, has a set of scientific strict control procedures, it is a whole system engineering. But we, the coating construction of the last line of small procedures, and often violates the construction technology. Problems such as cracks, dirt and faded is not surprising. In recent years, the consumption idea of exterior wall coating are changing, too. From the flat latex paint, floating elastic paint, monochromatic really stone paint, color to paint, thick granite really paint, etc. One is the price has changed, and, more importantly, the value increased. Decorative, crack resistance, dirt resistance, durability, surrounding the protect and beautify the construction need, in the future for a long time, is still the industry on topics of mutual interest.