Information - really stone paint '19' report, the new formulation guidance exterior wall coating development direction, 3)

With the development of Chinese economy, the rapid income growth, moderate income group is constantly expanding, continuously upgrade the consumption structure. Consumer consumption of products and services put forward higher request, pay more attention to quality, pay attention to brand consumption, personalized, diversified and high-end and experiential consumption characteristics. Therefore, in the face of this kind of change of consumption idea and consumption patterns, exterior wall coating manufacturers to do the following three things: first, they should continue to strengthen product power construction. At present, the exterior wall coating products is not only the means of profit and the connection link, also influence the user to select, trust and reputation of the media. A series of differentiated high quality products and new products is exterior wall coating enterprise brand repositioning and activate the important channel. All exterior wall coating manufacturers realize that is not the best way to enhance the brand advertising, but the public praise. Is the best way to impress customers with real competitive products and services. Second, exploring the exterior wall coating service system of comprehensive profit model. All exterior wall coating manufacturers must jump out of the exterior wall coating products a single way of profit, surrounding the rising consumer demand, increase their motivation and profit opportunities. And its surrounding products provide a simple coating services, it is better to build a focus on the needs of users of large service system, the physical product to provide tangible and intangible service products. In addition, marketization measures should be taken, improve competition threshold of exterior wall coating. At present, the exterior wall coating market in China, a large number of micro, small and medium enterprises even speculative enterprise is confused. Even in a few areas of the rural market, there are 'bad money after bad money' extreme cases. It depends on the government's rules and regulations, also needs to be large and medium-sized enterprises market measures. Lot of exterior wall coating manufacturers are experiencing competition from low-cost, large-scale shift to high-end quality competition. This is one of the direction, but need to explore other methods. 'socialism with Chinese characteristics has entered a new era. 'this means that the exterior wall coating industry enterprise's development, production, management concept, consumer concept and business model will take place great changes. Exterior wall coating manufacturers have adjusted according to customer's changing needs for innovation, so as not to lose in the future, Mired in the market.