Why the customer use your really stone paint, seldom care about your brand, A)

In the field of external wall decoration, developers often use our products for key projects, but they seldom care about our brand. Two simple examples of most people like 'baidu' at a time when meeting strangers, but it seems to just 'use' and relying on the search, but they didn't 'feel' of baidu itself. Go to taobao shopping, shopping for clothes and shoes. You are probably busy 'take' and write reviews in your circle of friends, but it's hard to remember the name of the shop. In the eyes of the user, true stone lacquer is still a tool, just like your breathing air and drink water every day. It used every day in, cannot be separated from it, but it doesn't attract attention. If customers continue to use your product, most because the price of the product itself provides the use for him. Users don't care about the brand, because your brand will not bring additional value to him. This is a typical product of 'loyalty', not 'brand loyalty'. The user's cooperation, in other words, only the tangible value of product, but your brand is not provided him with enough value perception. Why should the user pay attention to you? Why should we attach importance to really stone paint brand value? Coating product updates and iterative speed is very fast, new products almost every year. If the brand can't provide more 'intangible value,' in the coating product differentiation (under the current situation of the weak Many alternative products, the use of high-risk factors such as the new brand) , the brand will be very difficult to break through, the customer focus will be lower, enterprise survival crisis will inevitably bring.