2016 coatings enterprises strategy

Recently, I have been in communication and paint company. 2016 is a year of different opinions, so to speak. There are all kinds of voices in the company. The road ahead is not clear, no solution. Many paint entrepreneurs feel greater pressure. China's economic recession seems to entrepreneurs brought heavy neck chains, let them hard to breathe. Winter of real estate industry directly affects more than 80 serious weakness of related industries. The status quo is undoubtedly enterprise must face. How to customize the right strategic plan is a top priority in 2016. Accurate attack can ensure low risk. Strategic choice is like night lighthouse, lit up the enterprise the way forward. Markets are more chaos, and calm reaction. The first method: strategic transformation for group companies, diversified, multiple industry; Careful analysis of the current policy and evaluation of their own living environment, one by one, carding a critical part of the enterprise value chain, once again confirm the resource and market environment is completely match. Adjust the group member's role, define a new profit model; Strategic transformation, of course, including many transformation method, but here refers to the industry strategic transformation and the external value chain upstream and downstream of the transformation. When many companies mentioned transformation, capital enter the realm of not familiar with, but the enterprise's resources and knowledge structure doesn't match, eventually lead to the death of transformation. Strategy is the direction and strategy is method of strategic transformation is reasonable adjustments to cope with the situation and the environment changes, the ultimate goal is to match the external environment make the enterprise resources, so as to maximize efficiency. For example, the role of the exchange between member is responsible for creating profits before, but now is responsible for the long-term development. It is a secondary development in the past, but now is a major profit role, and so on. For example, home decoration furniture lacquer wood coatings into tools. Oil to the water or ultraviolet light, in short, the development of the enterprise does not change with constant change, only clearly understand the situation and environment, coupled with their precise layout, can get twice the result with half the effort. The second method: fine control in management of the old saying, 'busy season, off-season control'. When the market downturn, fine management is more important. Realize the strategic target lies in a fine control, establish the correct control mode, the method of performance guarantee the development of the enterprise. Enterprise's strategic goal is clear, and then the strategy of decomposition. How to make each post to guide its daily work content clearly? How to use performance management to the staff's daily work with strategic goals; How to use fine control is to reduce internal costs and improve efficiency; All this points to the key index, namely 'fine control'. A clear implementation strategy is the purpose of fine control, reduce strategic risk, finally realizes the staff career planning and enterprise strategic goals consistent, effective implementation strategy decomposition to various jobs, correct guidance strategy implementation, to ensure the effectiveness of the implementation results. The third method: win the stability accurately, no matter who fight; Seek stability of victory is a relatively mild strategic choice, is suitable for most medium-sized coating and developing enterprise, is a relatively effective and easy to implement the strategic choice. Strategic needs obviously is 'stable', without more investment, no more choice, not blind expansion, do a good job in the existing business is the operating characteristics of this kind of enterprise. At the same time, the advantage of resources concentrated is the necessary method of this kind of strategic choice. All beneficial resources are concentrated on the development project, and strive to fully prepared for war, to ensure effective results. The fourth method: try to break through 'the new normal economy, real estate recession, purchasing power decline' and so on, this can be said to be chasing after blocking first; In 2015, many real estate companies suffered a national policy, so to speak. In the face of the influence of the policy, it is really very painful. Such a battle will also let many paint companies have more ideas in 2016, is to keep the original state or break through no matter what it chooses to or corporate strategy, I think that should be carefully designed and comb. I think each paint enterprises must have a picture in my heart. This is a big year, is an obstacle for many enterprises, is an opportunity for many companies. Source: WWW colorful coating. kobojc。 com