2017 national new policy, guidance to the development of building exterior wall coating industry ( 3)

4. 'Innovation and development of new demand and promote' in addition to the environmental protection supervision and regulation of real estate in both directions, in recent years, several other policies also for coating product the richness of more comprehensive, more requirements are put forward. According to incomplete statistics, in 2016, China promulgated the 13 building exterior wall coating and related standards, including the 'much starker choices-and graver consequences-in' waterproof material industry development plan outline of the building material industry is defined as the relationship between important industry of national economy and people's livelihood. Please look at this year, the product green design evaluation specification building exterior wall coating, in March. Jointly issued in April, Beijing, tianjin, Hong Kong and the construction of coating and adhesive volatile organic compounds content limit standard '. It also means building exterior wall coating products must be more innovative, to meet the needs of more diversified. Therefore, in terms of product, and the future is expected to add more features, such as reflection heat insulation coating; Is expected to improve the performance of water-based colorful coating, etc. To realize more environmental protection, such as remove the toxic and harmful substances in the paint; It is expected to continue to reduce costs, such as improving product performance. In terms of marketing model, the trend of the future is likely to come from the traditional mode of marketing and purchasing to the Internet and the shifting patterns of Internet marketing and purchasing. From selling products to sell paintings ( Effect) ； Sales of paint to provide overall solutions ( Service) 。 Building exterior wall coating has experienced years of development. Today, under the background of our country national economy improved significantly, the social environment through policies also reflect the new requirements, guide the new development. To grasp the spirit of relevant policies and regulations will be judging exterior wall coating market development trend and the key turning point.