'Five changes' to help dealers coatings market! _【 Art paint online 】

how much is the need to prepare to join us? Seconds to calculate joined budget yuan

content briefly: a lot of paint brand dealers preparation in years, performance improvement. Review of the paint market this year, many dealers exclamation business difficult to do. For years paint dealers will need to change, to share the wealth the coating. Many paint brand dealers ready to years, performance improvement. Review of the paint market this year, many dealers exclamation business difficult to do. For years paint dealers will need to change, to share the wealth the coating.

tactics, strategies,

this is the most dealers customary practice, they think the play a battle is victory, to do a promotion, just a matter of the money in your pocket. The myopia of tactics, strategy, causes most dealers feel business has become more and more difficult. Walk the road of brand management is a long-term success, dealer strategy is the key. Therefore, paint dealers to tactics, strategy of both. In order to solve the problem of development.

with & other; Throughout the city &; Hand

many dealers from wholesalers, commercial retail transformation, there are many stay in couples, family practice, too much on their own experience and staple market operation, strategy, management problems, such as brand awareness thin highlights. Grasp The Times, grasp the pulse of The Times, quick opponent one step & other; Build system, network, tree brand, build team & throughout; Cross, will not be abandoned. Therefore, paint dealers with & other; Throughout the city &; Hand in hand.

perfect system and management

many dealers coating always think it's difficult to salesman tube, low level of corporate profits, were, in fact, they don't realize one of the key! The management system not enough attention, evaluation system, rewards and punishment system, etc. Clear work requirements, working content and working procedure is an effective way to increase work efficiency of the salesman, strengthening & other; Plan, execute, check, feedback & throughout; The integrity of the four segments, especially to establish an objective and effective inspection system, and the implementation of real-time, field tracing, ensure implementation in place.

strengthen the channel management and maintenance of the

many dealers only focus on sales, is not keen to channels of exploiting, this as if in the absence of the source. Some dealer channels is very important to develop, but lack consciousness of maintenance, hard pioneering channels, waste. High-value of channels, means to channel more development and classified management, careful maintenance: to establish a distribution alliance and customer; We regularly organize distributors association; Strengthen the guidance and assistance to customers; Measures are not loyal distributors timely exchange and so on.

to trade-off optimization structure

many dealers want to all product manufacturers in the exhibition hall, afraid can't meet the needs of customers, do the opposite. Paint dealers need to learn to lean products, both on & other Quantity & throughout; Requirements, but also for & other; Quality & throughout; Requirements. For their survival and development of product structure is the optimal solution. In particular, sales of large, low-margin products to appropriate control of sales. “ Favorable boundless & throughout; Product promotion as the key object; “ There are quantity advantage & throughout; The price of products to strictly control the channel; Sales of small low profit products. Each year in addition to update their appropriate management of product structure, make the products more rationalization structure, realizing the maximization of interests.

editor: online - art paint - Yan yan