How to conduct coating Internet marketing

The development of the Internet led to the whole economy. Both emerging industries and traditional industries, many industries are jumping on the development of the Internet free trip. At present, if the paint enterprises still rely on traditional channels to develop their own, they will eventually become a coatings industry in the past. Therefore, paint companies still need to find out the cause of the disease from the actual situation, to prescribe the right medicine, to occupy the market for a long time. 'Alliance' has become a developing trend, the 'union' is to provide different services will operate different goods, merchants together, forming a share customer resources, provide consumers with more rapid and more thoughtful service alliance organization. If we can marry decoration company, cooperating with decoration company, relying on well-known decoration company's influence, directly face the potential consumers on-site promotion; Of course, domestic outfit company also can become your dealer, sign contracts and give appropriate preferential policies, etc. E-commerce will become the top priority of the paint industry development. With the rise of the Internet, electronic commerce also began to emerge. The rapid rise of electronic commerce to some extent help enterprises widen channels. The development of e-commerce has been mature, but in fact, currently in e-commerce channel sales of coatings products in less than a third. However, combined with the current economic and technological development, channel will be in the form of coating industry consolidation and development of 'electronic commerce'. With the rapid penetration of the Internet economy, the traditional channel format has been officially 'electric shock', it is no longer a single property, but began to show signs of consolidation. The development of the future, e-commerce will become a coatings industry develop sources of top priority. For example, some enterprises with the coating industry websites, the websites and building materials network cooperation, realize the online promotion and offline deal. In this way, can realize the situation of online and offline marketing at the same time, widen the channel of the market. For traditional enterprise, therefore, e-commerce only means the change of marketing environment and coping strategies. That is to say, how to utilize the network publicity, expand and selling their products, and greatly reduce operating costs; How to seize the consumers more rational purchasing psychology, to prescribe the right medicine to cure disease?