Really stone paint industry current situation analysis ( A)

A, quality level: styrene acrylic rubber accounts for the vast majority of low level. Is the mainstream in the high-end products. In 2009, the industry only a few hundred companies really stone paint production. Today, nearly m enterprises. Most of these new really stone paint manufacturers to enter the market with profit point of view, including comprehensive paint enterprise with foreign background ( Most mainly OEM) 。 The enterprise's short-term thinking and short-term behavior to make they can't really use their own mind and energy to make products fine, delicate and specialization. In order to gain market share rapidly, most of them adopt low price low grade line. The previous two years, due to the developers to understand really stone paint products is not enough, they blindly choose low price products to control costs, thus formed the encouraging low prices and cheap products. As a result, a large number of low-end products flooding the market. The effect of using low-level styrene acrylic similar to high-end pure acrylic and silicon a crylic-acid at first, but a year, half a year, or even just a few months later, low-end products will appear off color, fade, whitewater, cracking and other quality problems. As many of the items using low-grade products appear problem, and deepen the understanding of really stone paint by the market, pay attention to the quality of the developers are becoming more rational when choosing suppliers, considering the price at the same time pay more attention to the quality of products and services. At present, although the level of low styrene acrylic really stone paint, flooding the market, but with the rationality of the market, it will be phased out. Market is still the mainstream high-end pure acrylic and silicon a crylic-acid products. 2. Competitive analysis: malignant price war to prevent the brand manufacturer refused to cut prices drop mass 'you sell 4. 8 yuan, I sold 2. 8 yuan, you cheap, I'm better than you cheap ', this is true in today's really stone paint industry price war. At present, in the well-known large-scale residential enterprise strategic purchasing, supplier price war between also more and more fierce. On the market the price of high quality color sand per kilogram increases year by year. Low price products can't use high quality color sand and emulsion. Low price must correspond to the low quality and inferior products. Low price indicates a cost-effective. Compared with a decade ago, really stone paint raw materials and labor costs have been rising, but at the moment, really stone paint sales prices even lower almost flat from 10 years ago. If prices do not rise, profits come from, must reduce the cost, at the expense of quality. But the real professional really stone paint manufacturers, especially those with really stone paint as the core, really stone paint brand manufacturers, pay more attention to product innovation and the improvement of the system services, adhere to the value of competition. Of their customers have a clear positioning, usually do not participate in the malignant price war. For the customer or project is not suitable for their own, they would rather give up to do, also won't adjust the formula to reduce the quality standards.