The coating enterprise how to deal with a large age

Faced with the advent of the era of big companies, paint companies want to tenacious survival, must be based on the development strategy of global vision, improve efficiency, strengthen technology innovation. Coating enterprise only to improve their comprehensive strength, can not eliminated by The Times. Coating industry into the era of big companies as is known to all, the real estate market and the furniture building materials market is described as the fish and water relations. If the real estate market is good, furniture and natural building materials market will also be good. This market change is good for the development of coating industry. At present, the Matthew effect of coatings industry is in the market adjustment period of 'the strong will remain strong, the weak will remain weak'. Market opening and closing will let the real famous brand enterprises gain a foothold, let those who lack competitive low-end companies choose transformation. Significant change is more and more high degree of brand concentration. Large companies still rely on brands and channels, maintain relatively high growth rate, and some small paint processing enterprises are beginning to see the opposite trend. Share capital market leads the industry development in the new normal, paint companies want from large to strong development. Either from the perspective of the development of technological achievements or from the point of the innovation of business model, they are inseparable from the capital market. In particular, large enterprises have rare market resources and foundation. On the way of to the strong, they should be to promote and guide the capital market, guide the industry play a role, attract more capital investment. 'Innovation in technology, the development in the capital', this is the world in recent decades a significant characteristics of science and technology innovation. With the capital market as the core, the risk of investment, mergers and acquisitions, issuance and listing for enterprise development provides a flexible and efficient market mechanism. Although paint 'cold shoulder' by the market at present, the reality is that 'skinny', but the coating market still has great space for development. Along with the advancement of China's macroeconomic regulation and control, coating industry structural adjustment to promote the restructuring and integration, changed the structure with China now dispersed production, improve the concentration of industrial production. Big enterprise era will improve the economic benefits of enterprises, to show the potential of China as a coating power in the international market competition. In large enterprises to strengthen technological innovation visual era of globalization will promote a new round of mergers and acquisitions, at the same time will speed up the pace of international competition between enterprises. In the modern enterprise management in the process of globalization, the enterprise or resources on a global scale, either as a source of multinational companies configuration. If the paint industry to continue to grow and develop, it is necessary to establish a global strategy, in order to better participate in international competition. To participate in the international market competition, must innovate, develop and improve profitability. Coatings industry is in a critical period of transformation and upgrading of technology. It is necessary to have a group of core technology with independent intellectual property rights, the core technology to occupy the high ground of the world technology, leading the industry trend. All in all, the core strategy is to make scientific and technological innovation leads the industry. Source: WWW colorful coating. kobojc。 com