The Internet allows vagaries coating industry

After entering the 21st century, the Internet has penetrated into our daily life, chat, entertainment, shopping, supermarket and so on. Can say, even if we don't leave home, every aspect of our daily life can be solved. As a traditional industry, coating industry is still under the influence of the Internet. Coating industry in almost every key link is affected by the Internet: production, marketing, logistics, paint, etc. In short, the Internet brought profound changes to the coating industry. Logistics: logistics is paint the first obstacle when it comes to coating of e-commerce, e-commerce logistics may be the first obstacle coating online marketing. The paint is different from other products. After purchase, opened the package, check the goods directly. If you are not satisfied, you can return. And the so-called 'three parts coating, seven parts structure' problem. Coating is not suitable for wall, general product problems exposed. However, once the product is used, can appear quality problem, the disadvantages of online shopping service will be highlighted. For this reason, most consumers prefer to ask about prices paint painting, brand reputation, and so on. Online, and then go to store to buy. Painting: the painting is influenced by the Internet? Then someone asks, what is the effect of the development of the Internet to paint? You can't see the Internet home decoration is in full swing. Millet Internet household decorates price is 699 yuan/square metre, caused a big stir in the industry. Internet home improvement will transform to buy household products for the clothing of the buyer. When consumer is choosing domestic outfit company and building materials product, do not need to run around as before, because of the design, material selection and payment can be realized in one-stop decoration enterprise website. The Internet home decoration has become a part of the paint market, and opened up a new train of thought for paint company. Internet home decoration is the coating industry development opportunity or setback? The key lies in how to grasp it! Technology: the Internet makes coating technology exchange more convenient Internet is a big benefit for the development of the information transmission speed, communication is convenient and quick. Coating industry trends, mobile communication expert think-tank community network arises at the historic moment. This is a special paint for paint industry personnel to build up the communication technology of the community. By the China association of decorative building materials architectural coatings club executive vice President and chief engineer, aims to establish a technical exchange platform for the group, to paint engineers and enterprises to solve the problem. In the paint community, everyone started to discuss technical issues, paint to learn and communicate new paint technology, and solve the problems in production and construction. A person's knowledge and opinions are limited, a person's mind may encounter obstacles, and through communication, maybe there will be another village. Marketing: preliminary results were obtained in online marketing coating companies benefit from the Internet should be for the first time in the Internet marketing. Coating online marketing enterprises realize how through the effective means to spend less, enterprise brand awareness of ascension, and provide effective support for the investment promotion and sales? Internet marketing success will make strong coatings company become a well-known brand of coatings, such as Mickey Mouse coatings, the empire coatings, Dr CLS. Nowadays, more and more paint company has network marketing into the entire marketing plan. Whether the paint for the construction of the company's official website, online advertising, or the spread of online news, special reports, or BBS, WeChat platform, etc. It has gradually become a climate, has even started to carry out the practice of integrated marketing communications over the Internet. We have reason to believe that figure's online marketing profit is just around the corner. Source: WWW. kobojc。 Com true stone QiChang