The Internet thinking can upset the exterior wall coating industry? （ 3)

What is the traditional paint shop: paint buckets of accumulation in front of the store, clutter is a common impression. Even better tally, consumer packaging barrels of what also can't see in addition to cold, environment also don't have much fun. However, with the development of the market, the future customers may see a bucket of paint of paint shop, instead will be carefully designed bar table, seat, and the color painting on the wall template. Specifically, it is more like a show and experience space, rather than a sales store. Consumers no longer see and choose painting, but through the template and the 3 d color matching software directly display painting effect. Like to sell clothes, they show different styles in your building model coat for customers to choose. At the same time, the exhibition hall is equipped with all kinds of application platform, let the user operation and experience personally the coating process, let the customer know how to crack, how to fight pollution, how to bear. Even the novice can also judge that coating is good or bad. He have to do is try to find a suitable for his real estate positioning scheme. Internet thinking also requires us to improve the convenience of the user experience. The Internet offers real-time online experience and experience the possibility of the combination of offline store. Consumption of exterior wall coating is also a systems engineering, including coordination with architectural details. Through experience and show the effect of professional designers and architects to provide metope, can paint and architecture art, fashion brand consciousness, and developers to paint into the value of the value of real estate. Before buying experience determines the selection of the consumer, after buying experience decided to consumer word of mouth, the exterior wall coating industry, in particular, there is the saying of 'three paint QiJian'. The traditional sales model is the sales of paint bucket to consumers for the unit, and ensure that after buying experience - — Coating integration services lack of tracking. If we can change the way of product sales, from stock to construction and after-sales, murals all the links are to be completed by a company, so consumer demand for effect and convenient to get the greatest satisfaction. Perhaps this is more like a currently popular in the furniture industry 'private custom' mode. From the point of view of consumers, 'custom paint model' covers everything from before buying decision to choose to buy in the process of design services to ensure the effect of paint after purchase the whole process of consumption experience. Consumers of exterior wall coating all requirements can be achieved overnight, thus the enterprise products from scattered semi-finished products upgraded to a clenched fist. So, personal custom paint products can adapt to the market? For a long time, leading home decoration market, customized products has been booming. As intermediate paint, they can get the favour of consumer like custom furniture? At present, some enterprises in the market, launched the 'integrated plate', it is a beneficial exploration.