The Internet thinking can upset the exterior wall coating industry? （ 4)

The development of e-commerce, logistics and express delivery industry is the trend of The Times. When manufacturers and consumers can direct trade, traditional distributors will be great. Market still need offline channels, but the role and function of the channel must be redefined. After decades of development, exterior wall coating industry has formed the current channel pattern. One is the traditional channels, speed up the layout of the distribution network at all levels, transverse increase the network coverage area and increase the longitudinal distribution depth, sinking channels, through the agent to operate local brand competitiveness. One is the company headquarters directly for the builders, professional paint company and builders to establish sales channels. This is the mainstream of the current exterior wall coating industry sales model. The development of electronic commerce will eventually greater influence on the paint industry, like online shopping to destroy and restructuring the traditional business model of new retail. The traditional agent channels over? O2O has become a new direction of coating industry, but there are two key areas: in the implementation of online drainage and online. On the one hand, it can use the Internet to promote convenience and rapidity, improve customer experience of timeliness, increase audience participation in breadth. Convenient, on the other hand, consumer is in online orders and query the goods, so as to improve the depth of the consumer experience. More important function is to guide passengers to offline store. Based on the principle of distribution to the nearest, the line to shop for service will be handed over to local channels. Consumers' online orders all assigned to the offline store, proportional share account according to the company and shop. No matter the order is online or offline, channels store service ability is essential, this is also the focus of the effort. Training centers and department store operations is offline store, baby-sitting services provided for the new opening stores. Before and after each mall advisor must deeply involved in opening from site selection, decoration, display and training to support the whole process of. Consultant of tap water and customer satisfaction evaluation index is shop. The former urged them to full support of the shop, while the latter limit consultant and stores use only sales theory '. In order to ensure that the store service ability. From the developing trend of the market, the future there will be no dealers. Channel dealers only a service provider's role. Service is the biggest function and space. They are good at exhibitions and experience, building service, door to door service and after-sale service. When you do your utmost to service, no one can control you. Is a traditional distributor has disappeared, and the new dealers are better able to cooperate with manufacturers and better serve the customer service providers. Anything to make the customer satisfied is hot air. The Chinese market has faced an era of unprecedented changes in business model. This age have a chance. Any understanding of innovation, integration and separation can be the next owner of wealth. Channels of the new e-commerce, logistics, and express industry's development is the trend of The Times. When manufacturers and consumers can direct trade, traditional distributors will be great. Market still need offline channels, but the role and function of the channel must be redefined. Ma said, in the Internet age, the consumers know more enterprises are the main participants in the market. They are like ants focus and flexible. They started their own personalized era with consumers.