True stone QiChang home: new cutting-edge coatings enterprises how to develop

The improvement of people living standard and environmental consciousness directly affect the functions of the coating product. In the fierce market competition, paint companies have shifted from raw materials procurement to product marketing mode. With the rapid development of electronic commerce on the Internet, e-commerce has become an increasingly hot topic coating field. More and more paint companies are moving into a B2B e-commerce. Zhu cattle network such as the O2O marketing mode of the vertical construction of e-commerce platform is favored by more and more companies, e-commerce has become a trend. Compared with the traditional marketing channels, electronic commerce has many advantages. Building materials procurement, for example, by constructing e-commerce platform building cow network can reduce the sales and purchase cost of enterprise, to speed up the process of information and product updates, reduce inventory, etc. As a result, many domestic coatings company has accepted the e-commerce platform. There is no doubt that the shock is the common trend of coatings company. In the era of big data, e-commerce transactions are impact the traditional market. Young consumers are more willing to use this mode. Coating industry are testing O2O marketing model. That is to say, the offline business opportunities combined with the Internet, the Internet become offline trading desk. If the above problems can be the perfect solution, I believe that the coatings company e-commerce road will be more and more smoothly. Paint companies to keep pace with The Times, we must adhere to the concept of 'innovation', to a higher level of development, to join 'O2O' enterprise marketing mode, let the brand alive in the new era, make more model, all-round development of the paint brand.