True stone QiChang home: three dilemmas coatings industry network marketing

Nowadays, the development of the Internet faster and faster. More and more people are keen on shopping online. This growth has resulted in many companies down the path of online marketing. However, due to the complicated network environment and the hybrid nature of goods, consumers still some doubt of online shopping. Paint manufacturers, therefore, they must be as close as possible to the target consumer groups, in order to successful online marketing. However, the coating product online marketing faces three problems: consumers can't easily buy; Easy to buy, difficult to retreat; Logistics, after-sale lack of security. So paint manufacturers how to break through the difficulties? 1. Breakthrough industry limited customer really care about is the system solutions, rather than a fixed products in the industry. Only breaking boundaries, they can go beyond the conventional. 2. Breakthrough customer limit customer segmentation, the less the market. In fact, there is no absolute high quality customers, because you have to pay 100% of the investment to get the attention of the customer, but get no attention or manufacturers with complaints of customers need to pay 50% of the cost. 3. Breakthrough requirements limit the long-term competition let coatings company in myth. Also needs competition will only kill 1000 enemies, cost 800 yuan, into a vicious cycle of high value of the high cost. Reduce investment will reduce the competitiveness. Paint manufacturers only redefine demand, can break through the vicious competition. 4. Breakthrough thinking limit tactical marketing and internal cost control no breakthrough profit growth space. Paint manufacturers must establish strategy headquarters, comprehensive analysis of 'customer value, cost structure and competition pattern', and making decisions on the same platform. From the perspective of the long-term development of coatings industry, the only constant innovation and surprise, paint manufacturers to break through the plight of the network marketing, back into the market. Source: WWW. kobojc。 Com the water of the water